| Hint | Character |
| Chief Outlaw | |
| Outlaw - brainer than the others | |
| Outlaw - has had numerous surnames, such as Merridew and Flowerdew | |
| Outlaw - generally pessimistic | |
| Outlaws supporter - sells William a football | |
| William's dog | |
| William's father | |
| William's mother | |
| William's sister | |
| William's brother | |
| | Hint | Character |
| Rich company owner | |
| Wife of above | |
| Lisping six-year old | |
| William's (occasional) sweetheart | |
| William's archrival | |
| Another rival of William's, and a follower of Hubert Lane | |
| Friend of Mrs Brown and old enemy of William | |
| Sweet shop owner | |
| Village shop owner | |
| Retired General | |
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