| Description | Ratio | Category |
|---|
| Measure of return on investment based on number of stocks rather than dollar amount | |
| Measures advantage or disadvantage when company's ROE differs from its ROA. | |
| Related Income earned to the investment made by owners.(Investors expect to earn more if they invest more money) | |
| Measures 1+(Liabilities/Equity) | |
| Compares sales value with a company's investment in fixed asset(shows how company's utilize fixed assets to generate revenue) | |
| Measures the amount of liabilities that exists for each $1 invested by the owners | |
| Attempts to measure the sensitivity of a company's stock returns to changes in the market or economy(market risk.) Tries to measure the elasticity of the co's business | |
| Measured the relationship between the current market price of the stock and its earnings per share | |
| Compared cash generated with cash obligations | |
| Measures percentage of each sales dollar that represents profit(not always reliable as it does not consider resources needed to earn income) | |
Famous Foursomes 
Fast Food Restaurants 
Product Mascots
