Marketing Exam Review

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largest legal monopoly in USA
next generation (1965-1976)
most profit margins are more than ____%
Generation that makes up 51% of wealth in USA (1946-1964)
second utility-location, slotting
process from which an idea is formed, developed, promoted and distributed
how will it get there?
third function of marketing-how much should we charge?
first utility-has to fit your needs
cost of borrowing money (Rate)
had an steel monopoly
technology generation, most brand loyal (1977-1997)
something marketed-tangible
window classes-two adjacent sides viewed
types of advertising-55% of Americans read
breaking up a group of people by specific things or traits
rate that changes based on the economy
types of advertising-most expensive
had an oil monopoly
window displays-anyone could touch it
act-fair prices
affected by holidays, trends, and current events
seventh function of marketing
when supply equals demand
not enough supply for demand
QuestionAnswer
fourth utility-exchange something for $
what does it do?
the indicator of how economis are doing
types of advertising-really cheap
what is Economic Benefits Marketing made of?
Controling a market
prevents surplus, shortage, scarcity
fifth utility-when will it be sold
had an train monopoly
limited resources
excess supply
on supply vs demand graph, always up to the right
window displays-can't be reached or touched
something marketed intangible
command economy
types of advertising-visually appealing
first function of marketing
act-can't give allowances
fifth function of marketing
third utility-what is on the product? instructions, hazards, etc.
target marketing is part of this
GDP w/o expenses, the net product
fourth function of marketing
on supply vs demand graph, always down to the right
free enterprise economy
QuestionAnswer
example of a free enterprise economy
current rates called _____ stage, as low as in 1950's
act-can't discriminate over prices
act-to stop monopolies
mixed economy
what do people need/want?
studies of statistics that describe a population
the amount of goods producers are willing/able to sell/make
window displays-all about an image (Macy's)
window classes-can see from multiple angles
__________ shortages, limited editions will cost more
example of a mixed economy
face of the company
Measurement of all things we produce and services we provide
example of a command economy
TJ Max buying extra stuff, ________ surplus
window classes-one view, head on
discounts on rates and taxes
fundamentals on how our country works
window displays-has different products, or just one
second function of marketing-how to pay for it (capital)
resources and _____ can change supply
act-prevented unfairness/deceptiveness in commerce
sixth function of marketing

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