Marketing Exam Review

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had an oil monopoly
first function of marketing
on supply vs demand graph, always down to the right
GDP w/o expenses, the net product
TJ Max buying extra stuff, ________ surplus
example of a command economy
act-to stop monopolies
resources and _____ can change supply
how will it get there?
on supply vs demand graph, always up to the right
second utility-location, slotting
technology generation, most brand loyal (1977-1997)
window displays-anyone could touch it
breaking up a group of people by specific things or traits
fifth utility-when will it be sold
when supply equals demand
mixed economy
fifth function of marketing
something marketed intangible
the indicator of how economis are doing
window classes-one view, head on
act-can't give allowances
the amount of goods producers are willing/able to sell/make
studies of statistics that describe a population
had an steel monopoly
example of a mixed economy
third utility-what is on the product? instructions, hazards, etc.
limited resources
types of advertising-55% of Americans read
sixth function of marketing
not enough supply for demand
target marketing is part of this
cost of borrowing money (Rate)
fundamentals on how our country works
types of advertising-visually appealing
window classes-two adjacent sides viewed
seventh function of marketing
fourth function of marketing
what does it do?
had an train monopoly
largest legal monopoly in USA
Generation that makes up 51% of wealth in USA (1946-1964)
example of a free enterprise economy
fourth utility-exchange something for $
prevents surplus, shortage, scarcity
Controling a market
most profit margins are more than ____%
process from which an idea is formed, developed, promoted and distributed
window classes-can see from multiple angles
types of advertising-most expensive
next generation (1965-1976)
rate that changes based on the economy
discounts on rates and taxes
Measurement of all things we produce and services we provide
window displays-all about an image (Macy's)
free enterprise economy
excess supply
what is Economic Benefits Marketing made of?
second function of marketing-how to pay for it (capital)
face of the company
what do people need/want?
window displays-has different products, or just one
command economy
third function of marketing-how much should we charge?
act-can't discriminate over prices
types of advertising-really cheap
affected by holidays, trends, and current events
something marketed-tangible
first utility-has to fit your needs
act-prevented unfairness/deceptiveness in commerce
act-fair prices
current rates called _____ stage, as low as in 1950's
window displays-can't be reached or touched
__________ shortages, limited editions will cost more

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