Marketing Exam Review

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affected by holidays, trends, and current events
next generation (1965-1976)
window classes-can see from multiple angles
largest legal monopoly in USA
had an steel monopoly
act-can't give allowances
sixth function of marketing
act-prevented unfairness/deceptiveness in commerce
third function of marketing-how much should we charge?
fundamentals on how our country works
types of advertising-55% of Americans read
types of advertising-most expensive
__________ shortages, limited editions will cost more
process from which an idea is formed, developed, promoted and distributed
second function of marketing-how to pay for it (capital)
had an train monopoly
fourth function of marketing
third utility-what is on the product? instructions, hazards, etc.
window classes-one view, head on
something marketed intangible
the indicator of how economis are doing
prevents surplus, shortage, scarcity
window displays-anyone could touch it
types of advertising-really cheap
when supply equals demand
current rates called _____ stage, as low as in 1950's
limited resources
act-can't discriminate over prices
window displays-all about an image (Macy's)
free enterprise economy
act-to stop monopolies
not enough supply for demand
face of the company
Measurement of all things we produce and services we provide
window displays-has different products, or just one
what is Economic Benefits Marketing made of?
act-fair prices
mixed economy
Controling a market
window displays-can't be reached or touched
first utility-has to fit your needs
breaking up a group of people by specific things or traits
what do people need/want?
on supply vs demand graph, always down to the right
studies of statistics that describe a population
how will it get there?
first function of marketing
fourth utility-exchange something for $
example of a mixed economy
Generation that makes up 51% of wealth in USA (1946-1964)
types of advertising-visually appealing
example of a free enterprise economy
window classes-two adjacent sides viewed
second utility-location, slotting
fifth utility-when will it be sold
resources and _____ can change supply
technology generation, most brand loyal (1977-1997)
rate that changes based on the economy
GDP w/o expenses, the net product
seventh function of marketing
cost of borrowing money (Rate)
on supply vs demand graph, always up to the right
had an oil monopoly
TJ Max buying extra stuff, ________ surplus
most profit margins are more than ____%
what does it do?
target marketing is part of this
excess supply
command economy
discounts on rates and taxes
fifth function of marketing
example of a command economy
something marketed-tangible
the amount of goods producers are willing/able to sell/make

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