Marketing Exam Review

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QuestionAnswer
act-prevented unfairness/deceptiveness in commerce
the amount of goods producers are willing/able to sell/make
types of advertising-visually appealing
act-can't discriminate over prices
not enough supply for demand
fourth utility-exchange something for $
limited resources
act-to stop monopolies
sixth function of marketing
cost of borrowing money (Rate)
how will it get there?
Controling a market
had an train monopoly
when supply equals demand
what does it do?
what do people need/want?
studies of statistics that describe a population
breaking up a group of people by specific things or traits
example of a command economy
Generation that makes up 51% of wealth in USA (1946-1964)
prevents surplus, shortage, scarcity
second utility-location, slotting
free enterprise economy
something marketed-tangible
TJ Max buying extra stuff, ________ surplus
QuestionAnswer
process from which an idea is formed, developed, promoted and distributed
command economy
fifth function of marketing
had an steel monopoly
face of the company
window classes-two adjacent sides viewed
on supply vs demand graph, always up to the right
most profit margins are more than ____%
resources and _____ can change supply
target marketing is part of this
fifth utility-when will it be sold
fundamentals on how our country works
window displays-anyone could touch it
act-can't give allowances
GDP w/o expenses, the net product
largest legal monopoly in USA
second function of marketing-how to pay for it (capital)
__________ shortages, limited editions will cost more
types of advertising-most expensive
what is Economic Benefits Marketing made of?
third function of marketing-how much should we charge?
rate that changes based on the economy
window displays-can't be reached or touched
window displays-all about an image (Macy's)
window displays-has different products, or just one
QuestionAnswer
example of a free enterprise economy
fourth function of marketing
current rates called _____ stage, as low as in 1950's
types of advertising-55% of Americans read
discounts on rates and taxes
the indicator of how economis are doing
Measurement of all things we produce and services we provide
something marketed intangible
window classes-can see from multiple angles
types of advertising-really cheap
affected by holidays, trends, and current events
third utility-what is on the product? instructions, hazards, etc.
seventh function of marketing
example of a mixed economy
technology generation, most brand loyal (1977-1997)
next generation (1965-1976)
window classes-one view, head on
excess supply
first utility-has to fit your needs
act-fair prices
first function of marketing
had an oil monopoly
on supply vs demand graph, always down to the right
mixed economy

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