Marketing Exam Review

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example of a free enterprise economy
second utility-location, slotting
first function of marketing
mixed economy
Controling a market
limited resources
the indicator of how economis are doing
window displays-all about an image (Macy's)
act-can't give allowances
act-to stop monopolies
not enough supply for demand
Measurement of all things we produce and services we provide
act-can't discriminate over prices
what does it do?
studies of statistics that describe a population
TJ Max buying extra stuff, ________ surplus
window classes-one view, head on
technology generation, most brand loyal (1977-1997)
something marketed intangible
affected by holidays, trends, and current events
cost of borrowing money (Rate)
process from which an idea is formed, developed, promoted and distributed
what do people need/want?
fifth function of marketing
what is Economic Benefits Marketing made of?
types of advertising-55% of Americans read
had an steel monopoly
excess supply
resources and _____ can change supply
fourth utility-exchange something for $
discounts on rates and taxes
example of a mixed economy
next generation (1965-1976)
second function of marketing-how to pay for it (capital)
on supply vs demand graph, always down to the right
command economy
current rates called _____ stage, as low as in 1950's
GDP w/o expenses, the net product
Generation that makes up 51% of wealth in USA (1946-1964)
types of advertising-really cheap
when supply equals demand
example of a command economy
act-prevented unfairness/deceptiveness in commerce
largest legal monopoly in USA
prevents surplus, shortage, scarcity
fourth function of marketing
act-fair prices
third utility-what is on the product? instructions, hazards, etc.
most profit margins are more than ____%
window displays-has different products, or just one
types of advertising-most expensive
seventh function of marketing
window displays-anyone could touch it
target marketing is part of this
window classes-can see from multiple angles
had an oil monopoly
how will it get there?
rate that changes based on the economy
breaking up a group of people by specific things or traits
had an train monopoly
window classes-two adjacent sides viewed
first utility-has to fit your needs
face of the company
the amount of goods producers are willing/able to sell/make
window displays-can't be reached or touched
fifth utility-when will it be sold
sixth function of marketing
fundamentals on how our country works
something marketed-tangible
types of advertising-visually appealing
free enterprise economy
on supply vs demand graph, always up to the right
__________ shortages, limited editions will cost more
third function of marketing-how much should we charge?

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