Marketing Exam Review

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technology generation, most brand loyal (1977-1997)
second utility-location, slotting
types of advertising-visually appealing
face of the company
__________ shortages, limited editions will cost more
excess supply
act-fair prices
prevents surplus, shortage, scarcity
first function of marketing
example of a free enterprise economy
not enough supply for demand
second function of marketing-how to pay for it (capital)
discounts on rates and taxes
on supply vs demand graph, always up to the right
affected by holidays, trends, and current events
largest legal monopoly in USA
TJ Max buying extra stuff, ________ surplus
third function of marketing-how much should we charge?
fourth function of marketing
first utility-has to fit your needs
fifth utility-when will it be sold
Controling a market
current rates called _____ stage, as low as in 1950's
process from which an idea is formed, developed, promoted and distributed
resources and _____ can change supply
what is Economic Benefits Marketing made of?
types of advertising-really cheap
what does it do?
rate that changes based on the economy
free enterprise economy
types of advertising-most expensive
example of a command economy
GDP w/o expenses, the net product
window displays-has different products, or just one
types of advertising-55% of Americans read
window classes-one view, head on
cost of borrowing money (Rate)
fundamentals on how our country works
window displays-anyone could touch it
example of a mixed economy
had an oil monopoly
target marketing is part of this
act-to stop monopolies
studies of statistics that describe a population
the indicator of how economis are doing
had an train monopoly
command economy
window classes-can see from multiple angles
window classes-two adjacent sides viewed
on supply vs demand graph, always down to the right
act-prevented unfairness/deceptiveness in commerce
act-can't discriminate over prices
something marketed-tangible
sixth function of marketing
what do people need/want?
mixed economy
breaking up a group of people by specific things or traits
something marketed intangible
when supply equals demand
seventh function of marketing
fourth utility-exchange something for $
limited resources
Measurement of all things we produce and services we provide
most profit margins are more than ____%
window displays-can't be reached or touched
fifth function of marketing
how will it get there?
had an steel monopoly
third utility-what is on the product? instructions, hazards, etc.
window displays-all about an image (Macy's)
next generation (1965-1976)
Generation that makes up 51% of wealth in USA (1946-1964)
act-can't give allowances
the amount of goods producers are willing/able to sell/make

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