Marketing Exam Review

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command economy
how will it get there?
third utility-what is on the product? instructions, hazards, etc.
what do people need/want?
types of advertising-most expensive
had an oil monopoly
Generation that makes up 51% of wealth in USA (1946-1964)
GDP w/o expenses, the net product
window displays-has different products, or just one
types of advertising-visually appealing
window classes-one view, head on
largest legal monopoly in USA
fifth function of marketing
technology generation, most brand loyal (1977-1997)
example of a mixed economy
next generation (1965-1976)
cost of borrowing money (Rate)
when supply equals demand
not enough supply for demand
example of a free enterprise economy
act-prevented unfairness/deceptiveness in commerce
most profit margins are more than ____%
what is Economic Benefits Marketing made of?
breaking up a group of people by specific things or traits
act-can't give allowances
resources and _____ can change supply
window classes-can see from multiple angles
window displays-anyone could touch it
window displays-can't be reached or touched
had an steel monopoly
act-can't discriminate over prices
mixed economy
affected by holidays, trends, and current events
first function of marketing
seventh function of marketing
what does it do?
fourth utility-exchange something for $
act-to stop monopolies
sixth function of marketing
had an train monopoly
on supply vs demand graph, always down to the right
face of the company
third function of marketing-how much should we charge?
types of advertising-really cheap
prevents surplus, shortage, scarcity
target marketing is part of this
rate that changes based on the economy
Controling a market
something marketed intangible
current rates called _____ stage, as low as in 1950's
fundamentals on how our country works
second utility-location, slotting
on supply vs demand graph, always up to the right
Measurement of all things we produce and services we provide
first utility-has to fit your needs
types of advertising-55% of Americans read
fifth utility-when will it be sold
window displays-all about an image (Macy's)
fourth function of marketing
excess supply
studies of statistics that describe a population
the amount of goods producers are willing/able to sell/make
limited resources
process from which an idea is formed, developed, promoted and distributed
the indicator of how economis are doing
example of a command economy
something marketed-tangible
window classes-two adjacent sides viewed
__________ shortages, limited editions will cost more
second function of marketing-how to pay for it (capital)
TJ Max buying extra stuff, ________ surplus
free enterprise economy
discounts on rates and taxes
act-fair prices

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