Marketing Exam Review

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not enough supply for demand
third function of marketing-how much should we charge?
largest legal monopoly in USA
the indicator of how economis are doing
window classes-two adjacent sides viewed
process from which an idea is formed, developed, promoted and distributed
fourth function of marketing
when supply equals demand
types of advertising-visually appealing
window displays-can't be reached or touched
on supply vs demand graph, always up to the right
excess supply
command economy
free enterprise economy
sixth function of marketing
fourth utility-exchange something for $
example of a mixed economy
studies of statistics that describe a population
TJ Max buying extra stuff, ________ surplus
second utility-location, slotting
rate that changes based on the economy
first function of marketing
fifth utility-when will it be sold
example of a command economy
on supply vs demand graph, always down to the right
breaking up a group of people by specific things or traits
fifth function of marketing
act-fair prices
Measurement of all things we produce and services we provide
first utility-has to fit your needs
act-prevented unfairness/deceptiveness in commerce
types of advertising-55% of Americans read
next generation (1965-1976)
what is Economic Benefits Marketing made of?
what does it do?
resources and _____ can change supply
how will it get there?
limited resources
GDP w/o expenses, the net product
window classes-one view, head on
Generation that makes up 51% of wealth in USA (1946-1964)
types of advertising-most expensive
window displays-has different products, or just one
face of the company
what do people need/want?
affected by holidays, trends, and current events
__________ shortages, limited editions will cost more
third utility-what is on the product? instructions, hazards, etc.
most profit margins are more than ____%
had an train monopoly
act-can't give allowances
types of advertising-really cheap
act-can't discriminate over prices
prevents surplus, shortage, scarcity
current rates called _____ stage, as low as in 1950's
something marketed intangible
had an steel monopoly
the amount of goods producers are willing/able to sell/make
second function of marketing-how to pay for it (capital)
seventh function of marketing
act-to stop monopolies
cost of borrowing money (Rate)
window classes-can see from multiple angles
discounts on rates and taxes
window displays-anyone could touch it
technology generation, most brand loyal (1977-1997)
something marketed-tangible
had an oil monopoly
target marketing is part of this
fundamentals on how our country works
Controling a market
example of a free enterprise economy
window displays-all about an image (Macy's)
mixed economy

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