| Question | Answer |
| what does it do? | |
| had an train monopoly | |
| fourth utility-exchange something for $ | |
| window displays-anyone could touch it | |
| on supply vs demand graph, always down to the right | |
| window classes-one view, head on | |
| on supply vs demand graph, always up to the right | |
| discounts on rates and taxes | |
| what is Economic Benefits Marketing made of? | |
| what do people need/want? | |
| types of advertising-55% of Americans read | |
| limited resources | |
| example of a command economy | |
| process from which an idea is formed, developed, promoted and distributed | |
| first function of marketing | |
| example of a free enterprise economy | |
| sixth function of marketing | |
| act-can't discriminate over prices | |
| something marketed-tangible | |
| act-fair prices | |
| fifth function of marketing | |
| most profit margins are more than ____% | |
| act-can't give allowances | |
| example of a mixed economy | |
| Generation that makes up 51% of wealth in USA (1946-1964) | |
| | Question | Answer |
| had an oil monopoly | |
| TJ Max buying extra stuff, ________ surplus | |
| the amount of goods producers are willing/able to sell/make | |
| technology generation, most brand loyal (1977-1997) | |
| second function of marketing-how to pay for it (capital) | |
| rate that changes based on the economy | |
| __________ shortages, limited editions will cost more | |
| mixed economy | |
| fourth function of marketing | |
| resources and _____ can change supply | |
| face of the company | |
| second utility-location, slotting | |
| free enterprise economy | |
| types of advertising-really cheap | |
| fundamentals on how our country works | |
| window displays-can't be reached or touched | |
| types of advertising-visually appealing | |
| had an steel monopoly | |
| window displays-all about an image (Macy's) | |
| seventh function of marketing | |
| breaking up a group of people by specific things or traits | |
| fifth utility-when will it be sold | |
| act-to stop monopolies | |
| how will it get there? | |
| excess supply | |
| | Question | Answer |
| next generation (1965-1976) | |
| cost of borrowing money (Rate) | |
| prevents surplus, shortage, scarcity | |
| when supply equals demand | |
| largest legal monopoly in USA | |
| target marketing is part of this | |
| the indicator of how economis are doing | |
| not enough supply for demand | |
| types of advertising-most expensive | |
| affected by holidays, trends, and current events | |
| window classes-two adjacent sides viewed | |
| current rates called _____ stage, as low as in 1950's | |
| window displays-has different products, or just one | |
| GDP w/o expenses, the net product | |
| act-prevented unfairness/deceptiveness in commerce | |
| command economy | |
| Measurement of all things we produce and services we provide | |
| studies of statistics that describe a population | |
| third utility-what is on the product? instructions, hazards, etc. | |
| third function of marketing-how much should we charge? | |
| Controling a market | |
| window classes-can see from multiple angles | |
| first utility-has to fit your needs | |
| something marketed intangible | |
|