Marketing Exam Review

Random Miscellaneous Quiz

Can you name the Marketing Exam Review?

Quiz not verified by Sporcle

How to Play
Controling a market
window displays-can't be reached or touched
second function of marketing-how to pay for it (capital)
act-prevented unfairness/deceptiveness in commerce
sixth function of marketing
seventh function of marketing
process from which an idea is formed, developed, promoted and distributed
second utility-location, slotting
what does it do?
excess supply
window displays-anyone could touch it
breaking up a group of people by specific things or traits
GDP w/o expenses, the net product
free enterprise economy
technology generation, most brand loyal (1977-1997)
studies of statistics that describe a population
cost of borrowing money (Rate)
types of advertising-most expensive
window displays-all about an image (Macy's)
largest legal monopoly in USA
what is Economic Benefits Marketing made of?
had an train monopoly
had an steel monopoly
face of the company
command economy
discounts on rates and taxes
on supply vs demand graph, always up to the right
limited resources
window classes-one view, head on
next generation (1965-1976)
window classes-can see from multiple angles
resources and _____ can change supply
act-can't give allowances
TJ Max buying extra stuff, ________ surplus
window classes-two adjacent sides viewed
example of a mixed economy
what do people need/want?
target marketing is part of this
example of a command economy
Measurement of all things we produce and services we provide
rate that changes based on the economy
first function of marketing
fourth function of marketing
window displays-has different products, or just one
fourth utility-exchange something for $
the indicator of how economis are doing
something marketed-tangible
the amount of goods producers are willing/able to sell/make
not enough supply for demand
Generation that makes up 51% of wealth in USA (1946-1964)
on supply vs demand graph, always down to the right
types of advertising-really cheap
when supply equals demand
fifth utility-when will it be sold
how will it get there?
__________ shortages, limited editions will cost more
fifth function of marketing
first utility-has to fit your needs
most profit margins are more than ____%
types of advertising-55% of Americans read
fundamentals on how our country works
mixed economy
act-fair prices
prevents surplus, shortage, scarcity
third utility-what is on the product? instructions, hazards, etc.
current rates called _____ stage, as low as in 1950's
third function of marketing-how much should we charge?
something marketed intangible
had an oil monopoly
act-can't discriminate over prices
types of advertising-visually appealing
affected by holidays, trends, and current events
act-to stop monopolies
example of a free enterprise economy

You're not logged in!

Compare scores with friends on all Sporcle quizzes.
Sign Up with Email
Log In

You Might Also Like...

Show Comments