Miscellaneous / Marketing Exam Review

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Also try: Clickable Mixables
second function of marketing-how to pay for it (capital)
act-to stop monopolies
window displays-can't be reached or touched
window classes-can see from multiple angles
rate that changes based on the economy
when supply equals demand
had an steel monopoly
most profit margins are more than ____%
window classes-two adjacent sides viewed
types of advertising-really cheap
act-can't discriminate over prices
TJ Max buying extra stuff, ________ surplus
act-can't give allowances
something marketed intangible
current rates called _____ stage, as low as in 1950's
third function of marketing-how much should we charge?
technology generation, most brand loyal (1977-1997)
what is Economic Benefits Marketing made of?
window classes-one view, head on
not enough supply for demand
__________ shortages, limited editions will cost more
limited resources
what does it do?
studies of statistics that describe a population
types of advertising-55% of Americans read
Measurement of all things we produce and services we provide
seventh function of marketing
excess supply
discounts on rates and taxes
process from which an idea is formed, developed, promoted and distributed
cost of borrowing money (Rate)
sixth function of marketing
fifth function of marketing
third utility-what is on the product? instructions, hazards, etc.
fundamentals on how our country works
something marketed-tangible
next generation (1965-1976)
types of advertising-most expensive
the indicator of how economis are doing
resources and _____ can change supply
example of a mixed economy
first function of marketing
window displays-all about an image (Macy's)
example of a free enterprise economy
types of advertising-visually appealing
command economy
had an train monopoly
Controling a market
the amount of goods producers are willing/able to sell/make
window displays-anyone could touch it
breaking up a group of people by specific things or traits
act-prevented unfairness/deceptiveness in commerce
free enterprise economy
fifth utility-when will it be sold
Generation that makes up 51% of wealth in USA (1946-1964)
fourth utility-exchange something for $
had an oil monopoly
mixed economy
target marketing is part of this
on supply vs demand graph, always down to the right
GDP w/o expenses, the net product
second utility-location, slotting
how will it get there?
window displays-has different products, or just one
prevents surplus, shortage, scarcity
affected by holidays, trends, and current events
fourth function of marketing
first utility-has to fit your needs
example of a command economy
on supply vs demand graph, always up to the right
act-fair prices
face of the company
largest legal monopoly in USA
what do people need/want?

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