Marketing Exam Review

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__________ shortages, limited editions will cost more
what do people need/want?
largest legal monopoly in USA
fundamentals on how our country works
window classes-can see from multiple angles
window displays-all about an image (Macy's)
target marketing is part of this
discounts on rates and taxes
on supply vs demand graph, always down to the right
free enterprise economy
most profit margins are more than ____%
second function of marketing-how to pay for it (capital)
excess supply
window classes-two adjacent sides viewed
technology generation, most brand loyal (1977-1997)
face of the company
resources and _____ can change supply
seventh function of marketing
breaking up a group of people by specific things or traits
had an steel monopoly
limited resources
what does it do?
types of advertising-most expensive
second utility-location, slotting
TJ Max buying extra stuff, ________ surplus
prevents surplus, shortage, scarcity
third function of marketing-how much should we charge?
affected by holidays, trends, and current events
window displays-anyone could touch it
on supply vs demand graph, always up to the right
next generation (1965-1976)
had an oil monopoly
window displays-has different products, or just one
act-to stop monopolies
had an train monopoly
fifth utility-when will it be sold
Measurement of all things we produce and services we provide
types of advertising-55% of Americans read
GDP w/o expenses, the net product
act-fair prices
act-can't discriminate over prices
fourth utility-exchange something for $
first function of marketing
act-prevented unfairness/deceptiveness in commerce
types of advertising-visually appealing
mixed economy
the indicator of how economis are doing
studies of statistics that describe a population
the amount of goods producers are willing/able to sell/make
how will it get there?
third utility-what is on the product? instructions, hazards, etc.
sixth function of marketing
example of a command economy
something marketed-tangible
Generation that makes up 51% of wealth in USA (1946-1964)
first utility-has to fit your needs
process from which an idea is formed, developed, promoted and distributed
types of advertising-really cheap
act-can't give allowances
window classes-one view, head on
current rates called _____ stage, as low as in 1950's
fourth function of marketing
example of a free enterprise economy
when supply equals demand
fifth function of marketing
rate that changes based on the economy
example of a mixed economy
window displays-can't be reached or touched
something marketed intangible
Controling a market
what is Economic Benefits Marketing made of?
cost of borrowing money (Rate)
not enough supply for demand
command economy

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