Marketing Exam Review

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Can you name the Marketing Exam Review?

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QuestionAnswer
had an train monopoly
act-can't give allowances
largest legal monopoly in USA
had an steel monopoly
act-to stop monopolies
resources and _____ can change supply
seventh function of marketing
window classes-can see from multiple angles
types of advertising-most expensive
example of a command economy
window displays-has different products, or just one
most profit margins are more than ____%
Generation that makes up 51% of wealth in USA (1946-1964)
affected by holidays, trends, and current events
command economy
second utility-location, slotting
discounts on rates and taxes
Measurement of all things we produce and services we provide
GDP w/o expenses, the net product
the amount of goods producers are willing/able to sell/make
something marketed-tangible
current rates called _____ stage, as low as in 1950's
second function of marketing-how to pay for it (capital)
on supply vs demand graph, always up to the right
fourth function of marketing
QuestionAnswer
fifth utility-when will it be sold
not enough supply for demand
excess supply
cost of borrowing money (Rate)
studies of statistics that describe a population
TJ Max buying extra stuff, ________ surplus
__________ shortages, limited editions will cost more
prevents surplus, shortage, scarcity
example of a free enterprise economy
act-fair prices
rate that changes based on the economy
first utility-has to fit your needs
something marketed intangible
types of advertising-55% of Americans read
sixth function of marketing
when supply equals demand
mixed economy
types of advertising-really cheap
had an oil monopoly
target marketing is part of this
breaking up a group of people by specific things or traits
window classes-one view, head on
window displays-all about an image (Macy's)
fundamentals on how our country works
on supply vs demand graph, always down to the right
QuestionAnswer
example of a mixed economy
limited resources
what does it do?
free enterprise economy
window classes-two adjacent sides viewed
what is Economic Benefits Marketing made of?
Controling a market
how will it get there?
types of advertising-visually appealing
face of the company
window displays-anyone could touch it
act-can't discriminate over prices
window displays-can't be reached or touched
technology generation, most brand loyal (1977-1997)
next generation (1965-1976)
process from which an idea is formed, developed, promoted and distributed
what do people need/want?
fifth function of marketing
the indicator of how economis are doing
third utility-what is on the product? instructions, hazards, etc.
act-prevented unfairness/deceptiveness in commerce
first function of marketing
fourth utility-exchange something for $
third function of marketing-how much should we charge?

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