Marketing Exam Review

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technology generation, most brand loyal (1977-1997)
act-can't give allowances
window classes-can see from multiple angles
current rates called _____ stage, as low as in 1950's
types of advertising-really cheap
next generation (1965-1976)
largest legal monopoly in USA
affected by holidays, trends, and current events
fourth utility-exchange something for $
__________ shortages, limited editions will cost more
studies of statistics that describe a population
GDP w/o expenses, the net product
Measurement of all things we produce and services we provide
something marketed-tangible
discounts on rates and taxes
how will it get there?
first utility-has to fit your needs
act-to stop monopolies
on supply vs demand graph, always up to the right
limited resources
Generation that makes up 51% of wealth in USA (1946-1964)
process from which an idea is formed, developed, promoted and distributed
face of the company
example of a mixed economy
not enough supply for demand
QuestionAnswer
sixth function of marketing
seventh function of marketing
window displays-can't be reached or touched
example of a free enterprise economy
fifth utility-when will it be sold
target marketing is part of this
cost of borrowing money (Rate)
window classes-two adjacent sides viewed
resources and _____ can change supply
had an train monopoly
fundamentals on how our country works
window displays-all about an image (Macy's)
what does it do?
when supply equals demand
rate that changes based on the economy
Controling a market
most profit margins are more than ____%
act-fair prices
second utility-location, slotting
second function of marketing-how to pay for it (capital)
window classes-one view, head on
types of advertising-most expensive
TJ Max buying extra stuff, ________ surplus
first function of marketing
fifth function of marketing
QuestionAnswer
had an oil monopoly
types of advertising-visually appealing
breaking up a group of people by specific things or traits
act-prevented unfairness/deceptiveness in commerce
types of advertising-55% of Americans read
third utility-what is on the product? instructions, hazards, etc.
command economy
act-can't discriminate over prices
excess supply
window displays-has different products, or just one
the indicator of how economis are doing
what is Economic Benefits Marketing made of?
third function of marketing-how much should we charge?
on supply vs demand graph, always down to the right
example of a command economy
mixed economy
free enterprise economy
what do people need/want?
the amount of goods producers are willing/able to sell/make
had an steel monopoly
fourth function of marketing
something marketed intangible
window displays-anyone could touch it
prevents surplus, shortage, scarcity

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