Marketing Exam Review

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QuestionAnswer
second utility-location, slotting
act-can't discriminate over prices
face of the company
how will it get there?
limited resources
sixth function of marketing
mixed economy
most profit margins are more than ____%
fifth utility-when will it be sold
fundamentals on how our country works
what do people need/want?
what is Economic Benefits Marketing made of?
Generation that makes up 51% of wealth in USA (1946-1964)
seventh function of marketing
resources and _____ can change supply
example of a free enterprise economy
what does it do?
discounts on rates and taxes
excess supply
process from which an idea is formed, developed, promoted and distributed
types of advertising-55% of Americans read
something marketed intangible
types of advertising-visually appealing
next generation (1965-1976)
window displays-anyone could touch it
QuestionAnswer
second function of marketing-how to pay for it (capital)
window classes-can see from multiple angles
window classes-one view, head on
third function of marketing-how much should we charge?
types of advertising-most expensive
studies of statistics that describe a population
had an steel monopoly
first utility-has to fit your needs
window displays-all about an image (Macy's)
something marketed-tangible
prevents surplus, shortage, scarcity
fifth function of marketing
on supply vs demand graph, always up to the right
target marketing is part of this
command economy
act-prevented unfairness/deceptiveness in commerce
current rates called _____ stage, as low as in 1950's
types of advertising-really cheap
window classes-two adjacent sides viewed
the indicator of how economis are doing
the amount of goods producers are willing/able to sell/make
third utility-what is on the product? instructions, hazards, etc.
example of a command economy
fourth utility-exchange something for $
__________ shortages, limited editions will cost more
QuestionAnswer
had an oil monopoly
had an train monopoly
Measurement of all things we produce and services we provide
act-to stop monopolies
example of a mixed economy
window displays-can't be reached or touched
when supply equals demand
not enough supply for demand
largest legal monopoly in USA
technology generation, most brand loyal (1977-1997)
window displays-has different products, or just one
affected by holidays, trends, and current events
act-can't give allowances
on supply vs demand graph, always down to the right
Controling a market
breaking up a group of people by specific things or traits
first function of marketing
rate that changes based on the economy
TJ Max buying extra stuff, ________ surplus
GDP w/o expenses, the net product
cost of borrowing money (Rate)
act-fair prices
fourth function of marketing
free enterprise economy

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