Marketing Exam Review

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first function of marketing
act-can't give allowances
when supply equals demand
studies of statistics that describe a population
not enough supply for demand
what is Economic Benefits Marketing made of?
example of a command economy
largest legal monopoly in USA
second utility-location, slotting
prevents surplus, shortage, scarcity
Controling a market
excess supply
Measurement of all things we produce and services we provide
how will it get there?
second function of marketing-how to pay for it (capital)
had an oil monopoly
act-can't discriminate over prices
act-prevented unfairness/deceptiveness in commerce
limited resources
fifth utility-when will it be sold
types of advertising-really cheap
the indicator of how economis are doing
cost of borrowing money (Rate)
Generation that makes up 51% of wealth in USA (1946-1964)
window classes-one view, head on
QuestionAnswer
third function of marketing-how much should we charge?
window displays-anyone could touch it
__________ shortages, limited editions will cost more
on supply vs demand graph, always down to the right
window classes-can see from multiple angles
types of advertising-most expensive
fourth utility-exchange something for $
something marketed-tangible
fifth function of marketing
had an steel monopoly
face of the company
types of advertising-55% of Americans read
target marketing is part of this
next generation (1965-1976)
had an train monopoly
window displays-all about an image (Macy's)
free enterprise economy
first utility-has to fit your needs
breaking up a group of people by specific things or traits
what does it do?
third utility-what is on the product? instructions, hazards, etc.
the amount of goods producers are willing/able to sell/make
window displays-has different products, or just one
sixth function of marketing
example of a mixed economy
QuestionAnswer
technology generation, most brand loyal (1977-1997)
mixed economy
rate that changes based on the economy
something marketed intangible
fourth function of marketing
fundamentals on how our country works
discounts on rates and taxes
affected by holidays, trends, and current events
act-to stop monopolies
most profit margins are more than ____%
TJ Max buying extra stuff, ________ surplus
window displays-can't be reached or touched
what do people need/want?
act-fair prices
command economy
types of advertising-visually appealing
current rates called _____ stage, as low as in 1950's
GDP w/o expenses, the net product
seventh function of marketing
process from which an idea is formed, developed, promoted and distributed
on supply vs demand graph, always up to the right
resources and _____ can change supply
example of a free enterprise economy
window classes-two adjacent sides viewed

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