Marketing Exam Review

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fifth utility-when will it be sold
fourth function of marketing
types of advertising-most expensive
next generation (1965-1976)
discounts on rates and taxes
limited resources
rate that changes based on the economy
studies of statistics that describe a population
third utility-what is on the product? instructions, hazards, etc.
fourth utility-exchange something for $
what does it do?
breaking up a group of people by specific things or traits
example of a mixed economy
second function of marketing-how to pay for it (capital)
window displays-all about an image (Macy's)
window classes-can see from multiple angles
the indicator of how economis are doing
example of a free enterprise economy
largest legal monopoly in USA
face of the company
not enough supply for demand
something marketed intangible
first function of marketing
sixth function of marketing
second utility-location, slotting
QuestionAnswer
current rates called _____ stage, as low as in 1950's
window displays-anyone could touch it
free enterprise economy
when supply equals demand
window classes-two adjacent sides viewed
on supply vs demand graph, always down to the right
seventh function of marketing
had an steel monopoly
types of advertising-55% of Americans read
TJ Max buying extra stuff, ________ surplus
process from which an idea is formed, developed, promoted and distributed
command economy
mixed economy
Generation that makes up 51% of wealth in USA (1946-1964)
something marketed-tangible
most profit margins are more than ____%
excess supply
had an oil monopoly
how will it get there?
resources and _____ can change supply
GDP w/o expenses, the net product
third function of marketing-how much should we charge?
window displays-has different products, or just one
affected by holidays, trends, and current events
on supply vs demand graph, always up to the right
QuestionAnswer
first utility-has to fit your needs
__________ shortages, limited editions will cost more
target marketing is part of this
fundamentals on how our country works
act-prevented unfairness/deceptiveness in commerce
Measurement of all things we produce and services we provide
types of advertising-visually appealing
what is Economic Benefits Marketing made of?
act-to stop monopolies
act-can't give allowances
types of advertising-really cheap
act-can't discriminate over prices
the amount of goods producers are willing/able to sell/make
had an train monopoly
cost of borrowing money (Rate)
Controling a market
technology generation, most brand loyal (1977-1997)
act-fair prices
example of a command economy
prevents surplus, shortage, scarcity
fifth function of marketing
what do people need/want?
window displays-can't be reached or touched
window classes-one view, head on

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