Marketing Exam Review

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QuestionAnswer
third function of marketing-how much should we charge?
window classes-two adjacent sides viewed
what do people need/want?
discounts on rates and taxes
affected by holidays, trends, and current events
next generation (1965-1976)
what is Economic Benefits Marketing made of?
prevents surplus, shortage, scarcity
current rates called _____ stage, as low as in 1950's
example of a mixed economy
cost of borrowing money (Rate)
had an oil monopoly
fourth utility-exchange something for $
largest legal monopoly in USA
types of advertising-really cheap
Controling a market
window classes-one view, head on
third utility-what is on the product? instructions, hazards, etc.
on supply vs demand graph, always down to the right
first function of marketing
act-can't discriminate over prices
Measurement of all things we produce and services we provide
how will it get there?
GDP w/o expenses, the net product
free enterprise economy
QuestionAnswer
window displays-has different products, or just one
breaking up a group of people by specific things or traits
fifth function of marketing
second function of marketing-how to pay for it (capital)
types of advertising-55% of Americans read
first utility-has to fit your needs
had an steel monopoly
window displays-anyone could touch it
not enough supply for demand
had an train monopoly
most profit margins are more than ____%
mixed economy
window displays-can't be reached or touched
TJ Max buying extra stuff, ________ surplus
types of advertising-visually appealing
what does it do?
sixth function of marketing
something marketed intangible
target marketing is part of this
the indicator of how economis are doing
example of a command economy
resources and _____ can change supply
example of a free enterprise economy
__________ shortages, limited editions will cost more
Generation that makes up 51% of wealth in USA (1946-1964)
QuestionAnswer
types of advertising-most expensive
fifth utility-when will it be sold
fourth function of marketing
window displays-all about an image (Macy's)
on supply vs demand graph, always up to the right
something marketed-tangible
technology generation, most brand loyal (1977-1997)
act-to stop monopolies
act-prevented unfairness/deceptiveness in commerce
seventh function of marketing
act-fair prices
excess supply
the amount of goods producers are willing/able to sell/make
studies of statistics that describe a population
face of the company
process from which an idea is formed, developed, promoted and distributed
window classes-can see from multiple angles
second utility-location, slotting
act-can't give allowances
fundamentals on how our country works
rate that changes based on the economy
when supply equals demand
limited resources
command economy

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