Marketing Exam Review

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something marketed intangible
studies of statistics that describe a population
free enterprise economy
had an train monopoly
rate that changes based on the economy
TJ Max buying extra stuff, ________ surplus
the amount of goods producers are willing/able to sell/make
window classes-two adjacent sides viewed
Generation that makes up 51% of wealth in USA (1946-1964)
process from which an idea is formed, developed, promoted and distributed
third function of marketing-how much should we charge?
fourth function of marketing
limited resources
first utility-has to fit your needs
cost of borrowing money (Rate)
act-can't discriminate over prices
had an steel monopoly
fifth utility-when will it be sold
Measurement of all things we produce and services we provide
types of advertising-visually appealing
next generation (1965-1976)
window displays-has different products, or just one
most profit margins are more than ____%
target marketing is part of this
what does it do?
QuestionAnswer
second function of marketing-how to pay for it (capital)
face of the company
something marketed-tangible
__________ shortages, limited editions will cost more
third utility-what is on the product? instructions, hazards, etc.
on supply vs demand graph, always up to the right
seventh function of marketing
fifth function of marketing
types of advertising-really cheap
mixed economy
resources and _____ can change supply
not enough supply for demand
when supply equals demand
types of advertising-most expensive
window displays-all about an image (Macy's)
command economy
example of a mixed economy
largest legal monopoly in USA
act-prevented unfairness/deceptiveness in commerce
fundamentals on how our country works
on supply vs demand graph, always down to the right
example of a command economy
technology generation, most brand loyal (1977-1997)
first function of marketing
the indicator of how economis are doing
QuestionAnswer
what do people need/want?
prevents surplus, shortage, scarcity
fourth utility-exchange something for $
act-can't give allowances
example of a free enterprise economy
breaking up a group of people by specific things or traits
window displays-can't be reached or touched
window classes-one view, head on
current rates called _____ stage, as low as in 1950's
sixth function of marketing
second utility-location, slotting
act-fair prices
excess supply
window displays-anyone could touch it
GDP w/o expenses, the net product
types of advertising-55% of Americans read
what is Economic Benefits Marketing made of?
discounts on rates and taxes
how will it get there?
had an oil monopoly
affected by holidays, trends, and current events
window classes-can see from multiple angles
act-to stop monopolies
Controling a market

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