Marketing Exam Review

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largest legal monopoly in USA
act-can't discriminate over prices
breaking up a group of people by specific things or traits
window displays-anyone could touch it
Generation that makes up 51% of wealth in USA (1946-1964)
something marketed intangible
act-can't give allowances
had an oil monopoly
process from which an idea is formed, developed, promoted and distributed
technology generation, most brand loyal (1977-1997)
on supply vs demand graph, always up to the right
mixed economy
what is Economic Benefits Marketing made of?
first function of marketing
example of a mixed economy
discounts on rates and taxes
Controling a market
studies of statistics that describe a population
GDP w/o expenses, the net product
resources and _____ can change supply
window classes-two adjacent sides viewed
example of a command economy
window displays-has different products, or just one
__________ shortages, limited editions will cost more
TJ Max buying extra stuff, ________ surplus
QuestionAnswer
fundamentals on how our country works
types of advertising-really cheap
types of advertising-most expensive
current rates called _____ stage, as low as in 1950's
excess supply
second utility-location, slotting
rate that changes based on the economy
act-to stop monopolies
types of advertising-55% of Americans read
most profit margins are more than ____%
target marketing is part of this
window displays-all about an image (Macy's)
how will it get there?
had an train monopoly
prevents surplus, shortage, scarcity
act-fair prices
example of a free enterprise economy
types of advertising-visually appealing
something marketed-tangible
fourth function of marketing
face of the company
third function of marketing-how much should we charge?
affected by holidays, trends, and current events
cost of borrowing money (Rate)
second function of marketing-how to pay for it (capital)
QuestionAnswer
window classes-can see from multiple angles
fourth utility-exchange something for $
what do people need/want?
what does it do?
command economy
Measurement of all things we produce and services we provide
sixth function of marketing
third utility-what is on the product? instructions, hazards, etc.
next generation (1965-1976)
window classes-one view, head on
seventh function of marketing
window displays-can't be reached or touched
when supply equals demand
act-prevented unfairness/deceptiveness in commerce
on supply vs demand graph, always down to the right
fifth function of marketing
free enterprise economy
had an steel monopoly
the amount of goods producers are willing/able to sell/make
the indicator of how economis are doing
first utility-has to fit your needs
not enough supply for demand
limited resources
fifth utility-when will it be sold

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