Marketing Exam Review

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command economy
GDP w/o expenses, the net product
Controling a market
Generation that makes up 51% of wealth in USA (1946-1964)
free enterprise economy
types of advertising-55% of Americans read
sixth function of marketing
types of advertising-really cheap
discounts on rates and taxes
what does it do?
resources and _____ can change supply
third utility-what is on the product? instructions, hazards, etc.
fourth utility-exchange something for $
something marketed intangible
second utility-location, slotting
act-prevented unfairness/deceptiveness in commerce
studies of statistics that describe a population
had an oil monopoly
had an steel monopoly
how will it get there?
window displays-can't be reached or touched
example of a free enterprise economy
cost of borrowing money (Rate)
third function of marketing-how much should we charge?
fundamentals on how our country works
QuestionAnswer
window displays-anyone could touch it
what do people need/want?
__________ shortages, limited editions will cost more
types of advertising-visually appealing
example of a mixed economy
fifth function of marketing
example of a command economy
current rates called _____ stage, as low as in 1950's
largest legal monopoly in USA
process from which an idea is formed, developed, promoted and distributed
TJ Max buying extra stuff, ________ surplus
fifth utility-when will it be sold
window classes-can see from multiple angles
had an train monopoly
first utility-has to fit your needs
window classes-two adjacent sides viewed
prevents surplus, shortage, scarcity
Measurement of all things we produce and services we provide
breaking up a group of people by specific things or traits
affected by holidays, trends, and current events
the amount of goods producers are willing/able to sell/make
target marketing is part of this
rate that changes based on the economy
limited resources
next generation (1965-1976)
QuestionAnswer
window displays-all about an image (Macy's)
window displays-has different products, or just one
when supply equals demand
act-fair prices
fourth function of marketing
act-can't discriminate over prices
technology generation, most brand loyal (1977-1997)
the indicator of how economis are doing
on supply vs demand graph, always down to the right
not enough supply for demand
first function of marketing
excess supply
on supply vs demand graph, always up to the right
what is Economic Benefits Marketing made of?
seventh function of marketing
something marketed-tangible
window classes-one view, head on
face of the company
most profit margins are more than ____%
act-can't give allowances
mixed economy
act-to stop monopolies
second function of marketing-how to pay for it (capital)
types of advertising-most expensive

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