Marketing Exam Review

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on supply vs demand graph, always up to the right
act-to stop monopolies
rate that changes based on the economy
first utility-has to fit your needs
act-can't discriminate over prices
breaking up a group of people by specific things or traits
sixth function of marketing
studies of statistics that describe a population
third function of marketing-how much should we charge?
technology generation, most brand loyal (1977-1997)
what do people need/want?
most profit margins are more than ____%
prevents surplus, shortage, scarcity
act-prevented unfairness/deceptiveness in commerce
target marketing is part of this
Measurement of all things we produce and services we provide
third utility-what is on the product? instructions, hazards, etc.
something marketed intangible
window classes-can see from multiple angles
next generation (1965-1976)
resources and _____ can change supply
act-fair prices
second utility-location, slotting
window displays-anyone could touch it
types of advertising-most expensive
QuestionAnswer
second function of marketing-how to pay for it (capital)
excess supply
seventh function of marketing
fourth utility-exchange something for $
cost of borrowing money (Rate)
window displays-can't be reached or touched
what is Economic Benefits Marketing made of?
when supply equals demand
TJ Max buying extra stuff, ________ surplus
window classes-two adjacent sides viewed
types of advertising-really cheap
largest legal monopoly in USA
free enterprise economy
mixed economy
window displays-has different products, or just one
window displays-all about an image (Macy's)
not enough supply for demand
Generation that makes up 51% of wealth in USA (1946-1964)
fundamentals on how our country works
face of the company
first function of marketing
fourth function of marketing
process from which an idea is formed, developed, promoted and distributed
act-can't give allowances
what does it do?
QuestionAnswer
window classes-one view, head on
types of advertising-visually appealing
affected by holidays, trends, and current events
types of advertising-55% of Americans read
had an train monopoly
how will it get there?
the amount of goods producers are willing/able to sell/make
discounts on rates and taxes
limited resources
fifth function of marketing
example of a mixed economy
GDP w/o expenses, the net product
fifth utility-when will it be sold
had an steel monopoly
had an oil monopoly
command economy
example of a command economy
current rates called _____ stage, as low as in 1950's
on supply vs demand graph, always down to the right
something marketed-tangible
example of a free enterprise economy
__________ shortages, limited editions will cost more
Controling a market
the indicator of how economis are doing

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