Marketing Exam Review

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something marketed-tangible
fifth utility-when will it be sold
had an steel monopoly
window displays-anyone could touch it
most profit margins are more than ____%
what do people need/want?
example of a free enterprise economy
Measurement of all things we produce and services we provide
types of advertising-visually appealing
on supply vs demand graph, always down to the right
technology generation, most brand loyal (1977-1997)
the amount of goods producers are willing/able to sell/make
act-can't discriminate over prices
act-can't give allowances
Generation that makes up 51% of wealth in USA (1946-1964)
on supply vs demand graph, always up to the right
act-to stop monopolies
window classes-can see from multiple angles
sixth function of marketing
breaking up a group of people by specific things or traits
studies of statistics that describe a population
window displays-all about an image (Macy's)
GDP w/o expenses, the net product
had an oil monopoly
fourth function of marketing
window classes-one view, head on
free enterprise economy
__________ shortages, limited editions will cost more
fourth utility-exchange something for $
when supply equals demand
window displays-has different products, or just one
fundamentals on how our country works
limited resources
example of a mixed economy
what does it do?
first utility-has to fit your needs
resources and _____ can change supply
mixed economy
third utility-what is on the product? instructions, hazards, etc.
not enough supply for demand
process from which an idea is formed, developed, promoted and distributed
had an train monopoly
prevents surplus, shortage, scarcity
act-fair prices
target marketing is part of this
fifth function of marketing
affected by holidays, trends, and current events
Controling a market
types of advertising-really cheap
first function of marketing
second function of marketing-how to pay for it (capital)
cost of borrowing money (Rate)
what is Economic Benefits Marketing made of?
second utility-location, slotting
how will it get there?
current rates called _____ stage, as low as in 1950's
discounts on rates and taxes
the indicator of how economis are doing
next generation (1965-1976)
command economy
example of a command economy
seventh function of marketing
largest legal monopoly in USA
something marketed intangible
window displays-can't be reached or touched
excess supply
window classes-two adjacent sides viewed
rate that changes based on the economy
TJ Max buying extra stuff, ________ surplus
third function of marketing-how much should we charge?
types of advertising-most expensive
face of the company
types of advertising-55% of Americans read
act-prevented unfairness/deceptiveness in commerce

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