Marketing Exam Review

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face of the company
how will it get there?
window displays-all about an image (Macy's)
cost of borrowing money (Rate)
third function of marketing-how much should we charge?
command economy
process from which an idea is formed, developed, promoted and distributed
act-can't give allowances
rate that changes based on the economy
target marketing is part of this
window classes-two adjacent sides viewed
next generation (1965-1976)
window displays-anyone could touch it
what does it do?
types of advertising-really cheap
excess supply
act-prevented unfairness/deceptiveness in commerce
Generation that makes up 51% of wealth in USA (1946-1964)
discounts on rates and taxes
first function of marketing
had an oil monopoly
largest legal monopoly in USA
had an train monopoly
types of advertising-55% of Americans read
types of advertising-most expensive
fundamentals on how our country works
fourth utility-exchange something for $
the amount of goods producers are willing/able to sell/make
__________ shortages, limited editions will cost more
what is Economic Benefits Marketing made of?
limited resources
studies of statistics that describe a population
not enough supply for demand
third utility-what is on the product? instructions, hazards, etc.
Measurement of all things we produce and services we provide
fifth function of marketing
prevents surplus, shortage, scarcity
the indicator of how economis are doing
affected by holidays, trends, and current events
example of a mixed economy
most profit margins are more than ____%
window displays-can't be reached or touched
on supply vs demand graph, always up to the right
current rates called _____ stage, as low as in 1950's
resources and _____ can change supply
second function of marketing-how to pay for it (capital)
seventh function of marketing
window classes-can see from multiple angles
example of a free enterprise economy
free enterprise economy
when supply equals demand
window classes-one view, head on
act-to stop monopolies
breaking up a group of people by specific things or traits
fifth utility-when will it be sold
mixed economy
technology generation, most brand loyal (1977-1997)
sixth function of marketing
second utility-location, slotting
something marketed intangible
on supply vs demand graph, always down to the right
act-can't discriminate over prices
fourth function of marketing
first utility-has to fit your needs
had an steel monopoly
GDP w/o expenses, the net product
what do people need/want?
something marketed-tangible
Controling a market
act-fair prices
TJ Max buying extra stuff, ________ surplus
example of a command economy
types of advertising-visually appealing
window displays-has different products, or just one

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