Can you name the Marketing Exam Review?

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what does it do?
had an train monopoly
fourth utility-exchange something for $
window displays-anyone could touch it
on supply vs demand graph, always down to the right
window classes-one view, head on
on supply vs demand graph, always up to the right
discounts on rates and taxes
what is Economic Benefits Marketing made of?
what do people need/want?
types of advertising-55% of Americans read
limited resources
example of a command economy
process from which an idea is formed, developed, promoted and distributed
first function of marketing
example of a free enterprise economy
sixth function of marketing
act-can't discriminate over prices
something marketed-tangible
act-fair prices
fifth function of marketing
most profit margins are more than ____%
act-can't give allowances
example of a mixed economy
Generation that makes up 51% of wealth in USA (1946-1964)
QuestionAnswer
had an oil monopoly
TJ Max buying extra stuff, ________ surplus
the amount of goods producers are willing/able to sell/make
technology generation, most brand loyal (1977-1997)
second function of marketing-how to pay for it (capital)
rate that changes based on the economy
__________ shortages, limited editions will cost more
mixed economy
fourth function of marketing
resources and _____ can change supply
face of the company
second utility-location, slotting
free enterprise economy
types of advertising-really cheap
fundamentals on how our country works
window displays-can't be reached or touched
types of advertising-visually appealing
had an steel monopoly
window displays-all about an image (Macy's)
seventh function of marketing
breaking up a group of people by specific things or traits
fifth utility-when will it be sold
act-to stop monopolies
how will it get there?
excess supply
QuestionAnswer
next generation (1965-1976)
cost of borrowing money (Rate)
prevents surplus, shortage, scarcity
when supply equals demand
largest legal monopoly in USA
target marketing is part of this
the indicator of how economis are doing
not enough supply for demand
types of advertising-most expensive
affected by holidays, trends, and current events
window classes-two adjacent sides viewed
current rates called _____ stage, as low as in 1950's
window displays-has different products, or just one
GDP w/o expenses, the net product
act-prevented unfairness/deceptiveness in commerce
command economy
Measurement of all things we produce and services we provide
studies of statistics that describe a population
third utility-what is on the product? instructions, hazards, etc.
third function of marketing-how much should we charge?
Controling a market
window classes-can see from multiple angles
first utility-has to fit your needs
something marketed intangible
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Marketing Exam Review Quiz

  1. by bobfishy101

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