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Can you name the Marketing Exam Review?

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QuestionAnswer
largest legal monopoly in USA
what does it do?
window classes-can see from multiple angles
had an oil monopoly
breaking up a group of people by specific things or traits
fourth function of marketing
studies of statistics that describe a population
fourth utility-exchange something for $
fundamentals on how our country works
sixth function of marketing
fifth function of marketing
resources and _____ can change supply
Generation that makes up 51% of wealth in USA (1946-1964)
types of advertising-visually appealing
act-prevented unfairness/deceptiveness in commerce
most profit margins are more than ____%
technology generation, most brand loyal (1977-1997)
example of a mixed economy
the indicator of how economis are doing
on supply vs demand graph, always down to the right
types of advertising-really cheap
TJ Max buying extra stuff, ________ surplus
act-can't give allowances
first function of marketing
free enterprise economy
QuestionAnswer
window displays-all about an image (Macy's)
seventh function of marketing
example of a command economy
discounts on rates and taxes
target marketing is part of this
fifth utility-when will it be sold
something marketed intangible
example of a free enterprise economy
GDP w/o expenses, the net product
affected by holidays, trends, and current events
prevents surplus, shortage, scarcity
window displays-anyone could touch it
Measurement of all things we produce and services we provide
had an steel monopoly
when supply equals demand
face of the company
second utility-location, slotting
process from which an idea is formed, developed, promoted and distributed
third function of marketing-how much should we charge?
act-can't discriminate over prices
next generation (1965-1976)
act-fair prices
command economy
window displays-can't be reached or touched
the amount of goods producers are willing/able to sell/make
QuestionAnswer
act-to stop monopolies
rate that changes based on the economy
on supply vs demand graph, always up to the right
types of advertising-most expensive
excess supply
second function of marketing-how to pay for it (capital)
third utility-what is on the product? instructions, hazards, etc.
had an train monopoly
window classes-one view, head on
how will it get there?
window classes-two adjacent sides viewed
window displays-has different products, or just one
something marketed-tangible
Controling a market
current rates called _____ stage, as low as in 1950's
cost of borrowing money (Rate)
limited resources
types of advertising-55% of Americans read
first utility-has to fit your needs
what is Economic Benefits Marketing made of?
mixed economy
what do people need/want?
__________ shortages, limited editions will cost more
not enough supply for demand

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