Marketing Exam Review

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limited resources
command economy
window classes-two adjacent sides viewed
mixed economy
second function of marketing-how to pay for it (capital)
third function of marketing-how much should we charge?
fundamentals on how our country works
example of a command economy
window classes-one view, head on
__________ shortages, limited editions will cost more
types of advertising-visually appealing
rate that changes based on the economy
act-can't give allowances
on supply vs demand graph, always down to the right
discounts on rates and taxes
act-can't discriminate over prices
free enterprise economy
first function of marketing
target marketing is part of this
prevents surplus, shortage, scarcity
not enough supply for demand
what does it do?
TJ Max buying extra stuff, ________ surplus
cost of borrowing money (Rate)
technology generation, most brand loyal (1977-1997)
how will it get there?
affected by holidays, trends, and current events
face of the company
GDP w/o expenses, the net product
process from which an idea is formed, developed, promoted and distributed
most profit margins are more than ____%
resources and _____ can change supply
act-fair prices
had an train monopoly
fifth utility-when will it be sold
fourth function of marketing
something marketed intangible
Measurement of all things we produce and services we provide
excess supply
first utility-has to fit your needs
act-to stop monopolies
window displays-has different products, or just one
largest legal monopoly in USA
fourth utility-exchange something for $
when supply equals demand
types of advertising-55% of Americans read
seventh function of marketing
example of a mixed economy
types of advertising-really cheap
what do people need/want?
second utility-location, slotting
Controling a market
had an oil monopoly
something marketed-tangible
window displays-can't be reached or touched
window displays-anyone could touch it
fifth function of marketing
the indicator of how economis are doing
what is Economic Benefits Marketing made of?
window classes-can see from multiple angles
next generation (1965-1976)
current rates called _____ stage, as low as in 1950's
on supply vs demand graph, always up to the right
breaking up a group of people by specific things or traits
types of advertising-most expensive
window displays-all about an image (Macy's)
studies of statistics that describe a population
had an steel monopoly
the amount of goods producers are willing/able to sell/make
third utility-what is on the product? instructions, hazards, etc.
sixth function of marketing
Generation that makes up 51% of wealth in USA (1946-1964)
example of a free enterprise economy
act-prevented unfairness/deceptiveness in commerce

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