Marketing Exam Review

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fourth function of marketing
limited resources
example of a mixed economy
window displays-all about an image (Macy's)
fifth function of marketing
Generation that makes up 51% of wealth in USA (1946-1964)
what is Economic Benefits Marketing made of?
second function of marketing-how to pay for it (capital)
third utility-what is on the product? instructions, hazards, etc.
technology generation, most brand loyal (1977-1997)
process from which an idea is formed, developed, promoted and distributed
what do people need/want?
on supply vs demand graph, always down to the right
window displays-has different products, or just one
__________ shortages, limited editions will cost more
first function of marketing
Controling a market
current rates called _____ stage, as low as in 1950's
fifth utility-when will it be sold
rate that changes based on the economy
cost of borrowing money (Rate)
when supply equals demand
studies of statistics that describe a population
TJ Max buying extra stuff, ________ surplus
not enough supply for demand
fourth utility-exchange something for $
had an oil monopoly
sixth function of marketing
Measurement of all things we produce and services we provide
command economy
on supply vs demand graph, always up to the right
face of the company
the indicator of how economis are doing
first utility-has to fit your needs
act-can't discriminate over prices
window displays-anyone could touch it
largest legal monopoly in USA
window displays-can't be reached or touched
had an steel monopoly
most profit margins are more than ____%
second utility-location, slotting
breaking up a group of people by specific things or traits
act-fair prices
seventh function of marketing
mixed economy
types of advertising-visually appealing
types of advertising-really cheap
act-to stop monopolies
third function of marketing-how much should we charge?
act-prevented unfairness/deceptiveness in commerce
something marketed-tangible
types of advertising-most expensive
types of advertising-55% of Americans read
affected by holidays, trends, and current events
next generation (1965-1976)
how will it get there?
window classes-two adjacent sides viewed
target marketing is part of this
example of a command economy
resources and _____ can change supply
prevents surplus, shortage, scarcity
example of a free enterprise economy
window classes-one view, head on
had an train monopoly
window classes-can see from multiple angles
act-can't give allowances
GDP w/o expenses, the net product
excess supply
something marketed intangible
what does it do?
discounts on rates and taxes
fundamentals on how our country works
the amount of goods producers are willing/able to sell/make
free enterprise economy

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