| Slogan | Candy Bar |
| How many licks does it take to get to the center of a... | |
| Break time, Anytime | |
| The great American chocolate bar | |
| Two for me, none for you | |
| A lighter way to enjoy chocolate | |
| Melts in your mouth, not your hand | |
| Sometimes you feel like a nut. Sometimes you don't | |
| Makes mouths happy | |
| Taste the rainbow | |
| Don't let hunger happen to you | |
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