| Yes, well in this context 'Asian' means South Asia/Indian subcontinent/Desi, which is of course the target audience of the magazine. That usage is much more common in the UK and the rest of the diaspora than in the US. No offense intended to China, Korea, Malaysia, Lebanon, Uzbekistan, Burma, Vietnam, East Timor, Syria, Armenia, Mongolia and the rest of the continent. Asia is a very, very big place :-D |