CMUN 224 Chapter 10 Review Game 1

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Can you name the goals and process or Strategic Organizational Communication?

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Important Info in Chapter TenDefine it!
Transactional process in which organizational messages are deliberately generated.
The Source of Guidance for Strategic Organizational Communication
Individuals and groups who have an interest in the organization and are able to influence the organization's ability to meet goals.
A small or large group of stakeholders with interests and needs relative to a particular organization.
The acquisition and use of information about events and trends in an organization's external environment.
The process of formulating and implementing an organizational plan of action.
SWOT Model
Designing and Implementing all aspects of the business to support the strategy.
Strategic organizational communication involving an organization's image, internal communication, public affairs and issues management, media relations
Planned and formalized communication prepared and disseminated by communicaton professionals to internal organizational members
Working with the media on behalf of an organization.

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