The act or skill of causing someone to do or believe something
A buyer; a person who acquires goods and services
Examine in detail; search into the particulars of
To sway someone's opinion in a particular direction
A paragraph that makes a specific statement and supports that statement with details
The use of print, graphics, or videos to persuade people to buy a product or use a service
The various means of mass communication, such as radio, television, newspapers, magazines
To buy something using money or credit
An item that is made by labor of some kind :THE THING YOU BUY
Someone giving their opinion
The ending of a paragraph
Looking forward to something with hope
The activities involved in moving product from producer (person who makes it) to consumer (person who buys it)
A sampling of opinions taken on a subject
A catchphrase that evokes a particular feeling about a company and its product(Have it your way)
As the icon/picture associated with a product (the Nike symbol)
A short text at the top of an article, usually in larger type designed to be the first words the audience reads
The actual text in an advertisement
Any picture, drawing graphic, etc. that is designed to affect the audience in some purposeful way
Technique used by advertisers to lure (to get) consumers to buy