| Definition | Vocab Word |
| Putting effort into slanting appearance so candidates are shown in a positive light | |
| Staged events for the purpose of being reported | |
| Allowed for more citizen participation in media | |
| Percent of presidential campaign funds spent on advertising | |
| Founder's term for the exchange of ideas that combine to maintain government | |
| Companies that combine different media in different cities under one name | |
| Avoiding White House correspondents but granting interviews to local news | |
| A way for candidates to present their ideas directly to the public and bypass the press | |
| A video clip of a candidate speaking | |
| What is Rebecca's favorite color? | |