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What…is Your Favorite Color?

We associate colors with various circumstances in our lives; white with weddings, green with healthy grass, and a hearty reddish-pink with eating undercooked meat. On this page alone you are looking at at least thirty different colors and shades. And that’s not even including the iPod you have sitting next to you, the Post-It note attached to your monitor reminding you to buy the new Pink Martini CD, or the books you have littering your desk for your American Lit class that you’re avoiding doing homework for right now by Sporcling. (Don’t worry, we won’t tell.)

It’s a widely recognized ‘truth’ that when one is in Kindergarten, all one needs to build a friendship that will last you a lifetime is a mutually held favorite color. All jokes aside, this method of friend sorting may have something behind it after all. Our favorite colors really might say something about us. Recently, color based personality tests have been developed that some are saying are as accurate as more traditional personality tests. These personality tests can show interesting trends, like that CEOs are more likely to prefer magenta than the average citizen.

So just for kicks and giggles, we at Sporcle decided to take a color based personality test. In this test you could score as an Organizer, a Creator, a Doer, a Persuader, or a Researcher. (There may have been other options, but as none of the staff scored them they have been deemed irrelevant.) When the results were in, interesting patterns began to emerge. To begin with, all but two of the full time employees who took the test scored as Creators, while the part timers (aka college students) scored almost uniformly as Organizers. There were a couple of other compelling correlations: in general, those who scored as Organizers were female, while all the Creators were male; and those who scored as a Creator were older than those who scored as Organizers. Colloquially put, our old men are creative and our younger women are organized. (Hopefully the Sporcle staff who read this blog aren’t too sensitive about their age.) Of our two standouts one was an older male Persuader, the other a younger female Researcher. Evidently, this office has a decided lack of Doers…

Ultimately, we all experience color in different ways. This may be due to any number of factors, though it’s been theorized that culture and language provide the dominant lens through which we consider color. Our flag colors–whether they be the red, white, and blue that Americans, the British, and the French are raised to admire or the yellow, black, and red of the Germans and Spanish–instill a sense of patriotism in the observer. And while we in the West currently associate blue with tranquility and strength, according to the Crayola Crayon company the Cherokee Indians associated it with failure and disappointment (which would actually make “feeling blue” make a lot more sense). Some languages have don’t have words for correlating colors to English at all.

These is a truly infinite spectrum of color. We have not yet truly plumbed the depths of how we react to colors, and why we react the way we do. It’s exciting that something so ubiquitous has so much potential for future discovery. Just imagine all the potential blog posts, for example. Finally, if you happen to take the color test above, be sure to share your results in the comments. We’d love to hear about them.

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